Mcluhan


If you are running an online business, you must be having a website. A website not only helps to create a strong online presence and also improves the visibility of a site. If you are having a good idea about digital marketing, you might know that several factors are responsible for affecting a site’s visibility.

While most marketers who works for SEO Toronto firm feels that links, content, or optimization tweaks can affect the online visibility; however, there are more than these factors. One area that is often overlooked is the structure of the site.

If a website is well-structured it can help users to easily find about the business or the products they are looking for. Moreover, it can also help search engine crawlers to have a better understanding of the site’s purpose and the content.

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Importance of Well Structured Site

When a visitor comes across your site they should easily understand where they should go; instead of searching the whole site. Businesses should remember that just like they can’t ignore the content, site’s structure cannot be ignored.

SEO Toronto team defines that a site’s structure can easily determine if the information can be accessed very easily or not. If without too much of effort, a user is able to find relevant information, it would help a site to rank well. This is because search engine crawls various websites and web pages to shortlist those sites whose information can be easily accessed.

SEO experts state that there are two types of site structures, i.e. the flat and the deep. While the latter can carry too many links, the former has minimal links. Also, having too much of links can lead to accessing a site long time. On the other hand, a site with few links won’t take much time to access.

Hence, it can be concluded that sites with deep structure can take users long time to search content. Moreover, search engine crawlers would also take long time to search the content.  On the other hand, SEO Toronto experts feel that search engines can easily crawl and index a site that comes with flat structure.

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Build a Site That Makes Sense

SEO experts feel that when one builds a flat site structure, lot of things goes into it. Search engine crawlers should be able to understand the content of the site. At the same time they should be able to create a semantic relationship with the content. Breaking the content under core categories and sub categories is very important. It can have positive impact on crawlers as well as on users.

Navigation and Sitemaps

One of the best ways to represent a site is through navigation and site maps. You must make sure of the fact that the navigation is easy to use. SEO Toronto also feels that using XML sitemap is far better as it can include the site’s URL. Having an XML sitemap can easily help search engines to learn about the business and easily reach out to customers. It can also improve visibility of a business.

SEO is not about content or links. Number of factors is responsible for improving the visibility. However, SEO Toronto experts feel that building a solid site structure can help a business in the long run in getting more traffic and improved visibility.

December 2017
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“After three thousand years of explosion, by means of fragmentary and mechanical technologies, the Western world is imploding. During the mechanical ages we had extended our bodies in space. Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man – the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society, much as we have already extended our senses and our nerves by the various media.”

—- Marshall McLuhan – Understanding Media (1964)